ENT3003 12a: Figuring out Buyer Behavior

For my first interview, I interviewed Reed Espy

1)    The segment I chose was the breakfast/lunch restaurant I had from the napkin assignment

2)    Interviewing Reed Espy

3)    I explained my idea to Reed and he did mention that on campus here at UF they’re none family atmosphere breakfast and lunch places that I mentioned. His need occurs on weekends when he feels like having a nice breakfast and has to uber to go out of campus to find one. This need occurs because only outside of campus are their these kinds of restaurants.

4)    To first quantify this issue Reed and a lot of times his girlfriend uber to Metro Diner, which is a couple miles off campus. He admits he hasn’t talked very much with his family about this.

5)    My summarization is listed out above

6)    Based on this interview I’m definitely not the only student who lives on UF’s giant campus that is experiencing this issue. The need awareness is there.

For my second interview, I interviewed Brian Trupo

1)    The segment I chose was the breakfast/lunch restaurant I had from the napkin assignment

2)    Interviewing Brian Trupo

3)    I explained my idea to Brian and he mentioned how a lot of times for breakfast he just relies on fruit, bagels, or toast because of the unmet need of on campus breakfast spots. This need he has occurs every day, Monday-Sunday.

4)    Brian’s solution to this problem is via uber eats, where he will get breakfast delivered to him on weekends when he doesn’t feel like making food for himself.

5)    My summarization is listed out above

6)    Based on this second interview I can see how different students are adapting to this opportunity that has an unmet need.

For my third interview, I interviewed Matthew Cinesi

1)    The segment I chose was the breakfast/lunch restaurant I had from the napkin assignment

2)    I interviewed Matthew Cinesi

3)    I explained my idea to Matthew Cinesi and he mentioned how this opportunity listed out is really an issue here at UF. They’re coffee shops throughout campus and in downtown Gainesville but we lack in the breakfast and lunch spots that are authentic and have good food.

4)    To first quantify this issue Matthew says he really just doesn’t go off campus for breakfast ever unless its Waffle House because Waffle House is stupid cheap.

5)    My summarization is listed above.

6)    Based on my third interview there is obviously a need that is depicted above in our need at UF to establish a breakfast and lunch hot spot for students to attend.